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ABOUT US

We believe every kid in the hospital deserves to just be a kid.

Games For Love started with one question: What if the worst day of a child's life could also include their best moment? That question became a movement.

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Child life specialist building LEGO with young patient
Our Story

It Started With a Kid, a Controller, and a Promise

In 2019, a group of gamers walked into a children's hospital with a simple idea: what if we brought gaming to kids who couldn't leave their beds? What they found changed everything. Kids who hadn't smiled in weeks lit up. Kids who couldn't move forgot about their pain. Kids who felt invisible suddenly felt seen.

That moment became Games For Love — a 501(c)(3) that has since served 200+ facilities across 50 states and 11 countries, reaching over 3 million children. We didn't just bring games. We brought joy, connection, and the radical idea that play is not a luxury — it's medicine.

WeReGiving is the next chapter. A platform where anyone — from a parent in Ohio to a CEO in San Francisco — can see exactly what a hospital needs, fund it directly, and watch it arrive. No middlemen. No mystery. Just impact you can see and feel.

Child gaming in the hospital with a huge smile
The Ecosystem
More Than Gaming. An Entire Ecosystem of Care.
From the hospital bed to healing to growing up — we're there for all of it.
🎮
GFLX — Hospital Equipment
Gaming stations, WiFi, AR glasses, room builds delivered to facilities
Full gaming setups including consoles, displays, mobile carts, WiFi hotspots, and complete room renovations designed for pediatric patients.
💙
1Up LifeBridge — Individual Kids
Personal gaming packages for kids in long-term treatment
Customized packages for individual children facing extended hospital stays, giving them their own gaming setup to keep during treatment.
🩽
Wonderlens — AR Innovation
AR glasses that turn hospital ceilings into entire worlds for bedridden kids
Proprietary AR experience that transforms a plain hospital ceiling into an immersive world — perfect for kids who can't sit up or move.
📚
STEAM Education
Curriculum that teaches kids through gaming and technology
Project-based curriculum using gaming and tech to teach coding, 3D design, music production, and more — even from a hospital bed.
🎓
Scholarships
College scholarships for kids who survived
Because the kids who beat the odds deserve every chance to build the future they fought for.
🚀
League of Pros — Career Incubation
Internships and career paths in gaming and tech
Paid internships, mentorship, and real career pathways in gaming, esports, tech, and creative industries for young people we've served.
By the Numbers
Impact You Can Measure
200+
Facilities Served
3,000,000+
Children Impacted
50
States
11
Countries
100%
Stays Within GFL 501(c)(3)
4★
Charity Navigator Rating
24/7
Support Line
3yr
Warranty on Everything
Trust
Radical Transparency. Always.
We believe you should see exactly where every dollar goes. So we show you.

Where Your Dollar Goes

~75% to the project (materials, shipping, tax, warranty)
~10% GFL program services (vet, prep, deliver)
~12–15% optional platform tip (toggle off anytime)
~2–3% card processing (Stripe)
Every dollar is tracked. The baked-in 10% funds the people who vet, prep, and deliver each project. The optional 15% tip keeps the platform running — and donors can toggle it off at checkout.

Every Item, Photographed

When equipment arrives at a hospital, we photograph it. When kids use it, we photograph that too. You don't just trust us — you see the proof.

Every donor receives photo updates showing exactly how their contribution made a difference. Real kids. Real smiles. Real impact.

Open Books

Our financials are public. Our tax returns are public. Our Charity Navigator rating is the highest possible. We have nothing to hide.

The Team
The Humans Behind the Mission
We're gamers, engineers, parents, and people who believe kids deserve better.
NB
Nathan Blair
Founder & CEO
Started GFL because he believed gaming could heal. He was right.
KT
Kate Tavitian
Director of Programs
Connects hospitals with exactly what they need.
Tyler M.
Tyler M.
Gaming Specialist, Yale New Haven
Sees the magic happen every single day.
We're Hiring
+
Head of Creator Programs
Open Role
This could be you. We're hiring.
Apply →
We're Hiring
+
Engineering Lead
Open Role
Building the platform that changes everything.
Apply →
We're Hiring
+
Partnership Manager
Open Role
Connecting brands with impact.
Apply →
We're Hiring
+
Community Manager
Open Role
Growing the movement.
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We're Hiring
+
Data & Impact Analyst
Open Role
Measuring what matters.
Apply →
Our Values
What We Stand For
👶

Kids First, Always

Every decision we make starts with one question: does this help a child?

🔍

Radical Transparency

You see where every dollar goes. No exceptions. No excuses.

⚡

Zero Friction

$0 cost to hospitals. No third-party platform skim. Every dollar stays inside the GFL 501(c)(3) — we show you exactly where it goes.

🎮

Play Is Medicine

Science backs us up. Gaming reduces anxiety, manages pain, and gives kids something to fight for.

🌐

The Ecosystem

We don't just drop off equipment and leave. We support kids from the hospital bed to career — for life.

Get Involved
There's a Place for You in This Story